New Balance Sneaker Projection Mapping
I love the idea behind this, I’ve seen a the work of the GRL (Graffiti Research Lab)/F.A.T. (Free Art & Technology) et al come along way with their laser tagging and Eyewriter projects (and many more…!), but this is a new kind of application that I’ve not seen before. Keep your eyes peeled for similar projects as exploration of this medium expands.